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Hands typing on a backend Wordpress website in order to make good seo

 
 
 

What is SEO?

Let’s use Google as the search engine example here, since it is the most popular one so you’re going to want to rank high on their results pages if you want to run a successful website. And the keyword we’re going to use will be 'Dog Collars’.

Firstly, Google sends bots to crawl (follow links and ?read’ content) all pages on the web, including the ones which include our keyword, 'Dog Collars’, collecting the information and putting them into an index. After that, the algorithm analyzing the pages which it has collected, now in an index, and determines an order in which the pages should show up on Google Search results. Or in this example, for one anyone searching for 'Dog Collars’.

The ordered ranking list is not random, Google aims to put the best content at the top of their search results so that they can please their users, doing so will mean that they will reuse their platform the next time they are looking for something online. Because of this, Google has very specific things that their algorithm looks for on pages and websites when demeaning who deserves the top spot for a particular keyword.
 
 

So, how does SEO work?

Let’s use Google as the search engine example here, since it is the most popular one so you’re going to want to rank high on their results pages if you want to run a successful website. And the keyword we’re going to use will be 'Dog Collars’. Firstly, Google sends bots to crawl (follow links and 'read’ content) all pages on the web, including the ones which include our keyword, 'Dog Collars’, collecting the information and putting them into an index. After that, the algorithm analyzing the pages which it has collected, now in an index, and determines an order in which the pages should show up on Google Search results.

Or in this example, for one anyone searching for 'Dog Collars’. The ordered ranking list is not random, Google aims to put the best content at the top of their search results so that they can please their users, doing so will mean that they will reuse their platform the next time they are looking for something online. Because of this, Google has very specific things that their algorithm looks for on pages and websites when demeaning who deserves the top spot for a particular keyword.
 
 

How does Google rank sites?

Google algorithm takes into account many factors when it comes to ordering the results on a search page. It looks for both the things that bring you up as well as the things that bring you down. For instance, Google really, really likes new and informative content which is heavily based on facts and also offers a great experience to the viewer. It dislikes any unoriginal content as well as sites that are not fully accessible to the viewer, say a mobile experience that does not fully function on today’s smartphone devices.

To be successful with SEO, you have to cater your content towards what the Google algorithm looks out for and make sure you’re avoiding things that SEO noobs do. As well as ensuring that your site is also enjoyed by actual humans too. Having the right balance in pleasing man and machine is key to seeing success through SEO.
 
 
 
 

Why should you care about SEO?

Now that you know what SEO is, how it works, and how Google goes about ranking the best results for 'Dog Collars’, let’s get into why you should care about SEO. Doing SEO correctly gives you the opportunity to rank on Google for the keywords you’re targeting and this will be one of the main ways you will be able to bring people to your website and hopefully money to your pockets. It is essentially free, or at least very cheap if you compare it to paid ADs since the majority of your site’s content can be created by yourself. Though if you’re looking to pump out plenty of content, essentially raising the number of keywords you are going to be ranking for thus bringing in more viewers, then it can be a good idea to bring paid writers onboard to produce the content for you. I just briefly mentioned that the other way you can bring people to your site is through paid ADs.

This is a service that Google itself provides, so instead of you needing to faff around producing content that will rank for the keywords you’re going after, you can instead pay Google to show your site right at the top of the search engine for a fee. Though, this will burn a serious hole in your pocket and might even cost you more than its worth in the long run. With that being said, it can be a good idea to have both SEO and paid ADs on your side if you’re looking to start and run a successful business.
 
 

We Could Rank #1 Your Wordpress SEO website

 

DirGeoBiz offers SEO Services in London using both Algorithmic Campaigns and Content Marketing. Our Server Optimization Experts use sophisticated strategies to enhance the power of quality content leading to an increase of sales.

More than half the world has an online presence. Whether you are an individual with a social networking account, or an entrepreneur with a website, you are on the internet. It is imperative for businesses to have an online presence, especially new businesses that are fighting to be recognized in the highly competitive current market.

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Link within pages and articles of WordPress SEO in a piramidal representation

This is where SEO comes in. SEO stands for Search Engine Optimization. And it simply refers to techniques that help your website rank higher in the searches. It is important because people hardly ever go to the second page of Google searches. Ask yourself, how many times have you chosen a website that was not on the first page of your search results?

Search engines like Google are constantly updating their website ranking criteria and factors, so that the users are able to find the best possible website per their search. Therefore, your SEO techniques should be up to date as well.

Now, WordPress is simply a tool for creating websites. Though it is the most commonly used and comprehensive tool available. There are a number of ways you can make use of SEO practices to boost the visibility and ranking of your WordPress site.

Some SEO techniques are:

Improving the Quality of Your Content

Quality of content has always been one of the key factors in helping your website rank higher. It is especially true now, when artificial intelligence in search engines is improving day by day, and is able to sift through the content more naturally.

Make sure your website has all the relevant information, and that it is properly structured. If you have external links, make sure they are all to the relevant websites and are not just there to generate traffic. Find our more about our SEO Reading.

Keywords are important in highlighting your content relevant to the searches, but keywords should be used organically. Ideally, you can use the keywords in headings, subheadings, and the body of the content as well but the frequency must seem natural. Overstuffing your content with keywords will undermine the quality of your content.

Pick the Right Hosting Provider

The speed at which your website loads is an important factor in ranking it. The right host will help you through other ranking factors like your website’s downtime and physical distance between the server and the user. Make sure your hosts allow HTTPS sites because this is also a ranking factor with Google. Discover our SEO Company Barking.

WordPress Themes and Plugins

The theme you choose can also have a great impact on your website’s SEO. Make sure the theme you choose for your website is light enough to help your website run smoothly and is SEO-friendly. The theme should also have a responsive design. This will allow mobile users to access it just as easily as desktop users.

WordPress has many plugins that allow you to optimize your website for search engines. Yoast SEO is one of the most commonly used tools. Visit Fresh SEO Company Brisbane.

Use Links Efficiently

The right quantity and quality of links in your website will allow you to generate more traffic, as well as rank higher in searches by association. Don’t just stuff the website with links; use them whenever and wherever they are apt.

Final Word

These are just a few of the SEO techniques that you can use to boost the ranking of your website in search engines, especially Google. Clever incorporation of a few of these techniques will ensure that your website ranks high enough to be the first choice of people searching for topics pertaining to your field.

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