More than half the world has an online presence. Whether you are an individual with a social networking account, or an entrepreneur with a website, you are on the internet. It is imperative for businesses to have an online presence, especially new businesses that are fighting to be recognized in the highly competitive current market.
This is where SEO comes in. SEO stands for Search Engine Optimization. And it simply refers to techniques that help your website rank higher in the searches. It is important because people hardly ever go to the second page of Google searches. Ask yourself, how many times have you chosen a website that was not on the first page of your search results?
Search engines like Google are constantly updating their website ranking criteria and factors, so that the users are able to find the best possible website per their search. Therefore, your SEO techniques should be up to date as well.
Now, WordPress is simply a tool for creating websites. Though it is the most commonly used and comprehensive tool available. There are a number of ways you can make use of SEO practices to boost the visibility and ranking of your WordPress site.
Some SEO techniques are:
Quality of content has always been one of the key factors in helping your website rank higher. It is especially true now, when artificial intelligence in search engines is improving day by day, and is able to sift through the content more naturally.
Make sure your website has all the relevant information, and that it is properly structured. If you have external links, make sure they are all to the relevant websites and are not just there to generate traffic.
Keywords are important in highlighting your content relevant to the searches, but keywords should be used organically. Ideally, you can use the keywords in headings, subheadings, and the body of the content as well but the frequency must seem natural. Overstuffing your content with keywords will undermine the quality of your content.
The speed at which your website loads is an important factor in ranking it. The right host will help you through other ranking factors like your website’s downtime and physical distance between the server and the user. Make sure your hosts allow HTTPS sites because this is also a ranking factor with Google.
The theme you choose can also have a great impact on your website’s SEO. Make sure the theme you choose for your website is light enough to help your website run smoothly and is SEO-friendly. The theme should also have a responsive design. This will allow mobile users to access it just as easily as desktop users.
WordPress has many plugins that allow you to optimize your website for search engines. Yoast SEO is one of the most commonly used tools.
The right quantity and quality of links in your website will allow you to generate more traffic, as well as rank higher in searches by association. Don’t just stuff the website with links; use them whenever and wherever they are apt.
These are just a few of the SEO techniques that you can use to boost the ranking of your website in search engines, especially Google. Clever incorporation of a few of these techniques will ensure that your website ranks high enough to be the first choice of people searching for topics pertaining to your field.