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Hand holding a phone with Youtube app

 
 
 

What is SEO?

Let’s use Google as the search engine example here, since it is the most popular one so you’re going to want to rank high on their results pages if you want to run a successful website. And the keyword we’re going to use will be 'Dog Collars’.

Firstly, Google sends bots to crawl (follow links and ?read’ content) all pages on the web, including the ones which include our keyword, 'Dog Collars’, collecting the information and putting them into an index. After that, the algorithm analyzing the pages which it has collected, now in an index, and determines an order in which the pages should show up on Google Search results. Or in this example, for one anyone searching for 'Dog Collars’.

The ordered ranking list is not random, Google aims to put the best content at the top of their search results so that they can please their users, doing so will mean that they will reuse their platform the next time they are looking for something online. Because of this, Google has very specific things that their algorithm looks for on pages and websites when demeaning who deserves the top spot for a particular keyword.
 
 

So, how does SEO work?

Let’s use Google as the search engine example here, since it is the most popular one so you’re going to want to rank high on their results pages if you want to run a successful website. And the keyword we’re going to use will be 'Dog Collars’. Firstly, Google sends bots to crawl (follow links and 'read’ content) all pages on the web, including the ones which include our keyword, 'Dog Collars’, collecting the information and putting them into an index. After that, the algorithm analyzing the pages which it has collected, now in an index, and determines an order in which the pages should show up on Google Search results.

Or in this example, for one anyone searching for 'Dog Collars’. The ordered ranking list is not random, Google aims to put the best content at the top of their search results so that they can please their users, doing so will mean that they will reuse their platform the next time they are looking for something online. Because of this, Google has very specific things that their algorithm looks for on pages and websites when demeaning who deserves the top spot for a particular keyword.
 
 

How does Google rank sites?

Google algorithm takes into account many factors when it comes to ordering the results on a search page. It looks for both the things that bring you up as well as the things that bring you down. For instance, Google really, really likes new and informative content which is heavily based on facts and also offers a great experience to the viewer. It dislikes any unoriginal content as well as sites that are not fully accessible to the viewer, say a mobile experience that does not fully function on today’s smartphone devices.

To be successful with SEO, you have to cater your content towards what the Google algorithm looks out for and make sure you’re avoiding things that SEO noobs do. As well as ensuring that your site is also enjoyed by actual humans too. Having the right balance in pleasing man and machine is key to seeing success through SEO.
 
 
 
 

Why should you care about SEO?

Now that you know what SEO is, how it works, and how Google goes about ranking the best results for 'Dog Collars’, let’s get into why you should care about SEO. Doing SEO correctly gives you the opportunity to rank on Google for the keywords you’re targeting and this will be one of the main ways you will be able to bring people to your website and hopefully money to your pockets. It is essentially free, or at least very cheap if you compare it to paid ADs since the majority of your site’s content can be created by yourself. Though if you’re looking to pump out plenty of content, essentially raising the number of keywords you are going to be ranking for thus bringing in more viewers, then it can be a good idea to bring paid writers onboard to produce the content for you. I just briefly mentioned that the other way you can bring people to your site is through paid ADs.

This is a service that Google itself provides, so instead of you needing to faff around producing content that will rank for the keywords you’re going after, you can instead pay Google to show your site right at the top of the search engine for a fee. Though, this will burn a serious hole in your pocket and might even cost you more than its worth in the long run. With that being said, it can be a good idea to have both SEO and paid ADs on your side if you’re looking to start and run a successful business.
 
 

We Could Rank #1 Your Youtube Video

 
Youtube logo in 3D on a white background
Youtube logo in 3D on a white background

In the marketing world, YouTube can be a powerful tool in a promotional campaign and it is important to know how to use it and not obnoxiously. I’m not the kind of person who can be proud of the secrets of SEO, because in the internet economy, if you’re not looking for things for yourself and creating new ideas, you’re already lost among the public. YouTube SEO has become an effective marketing tool that can bring traffic to your site. Check out Fresh!

There are many other benefits of using YouTube seo for marketing purposes.

Here are some of those tips from our SEO agency London on how to get the most from this platform.

Increase your brand’s awareness

There are hundreds of people using YouTube nowadays, which are present on search engines and help increase your brand’s online presence. These small social networking sites will help reach all your target audiences. Create profiles on the sites you intend to participate in and make sure that your active profile will be more valuable in the long run. you tube SEO is the best place to establish good and lasting relationships with consumers and create a strong community. Discover how to increase the trust flow.

Increase inbound traffic

The goal of YouTube SEO is to increase your visibility online, resulting in more visits and clicks, attracting potential and repeat customers to your site. Like any effective internet marketing solution, it is based on research and exists

This helps improve your site’s ranking, making it easier to find. This is the most accessible way to get the highest number of customers at a lower price. YouTube SEO is a lot more profitable than other ads and ensures you get real leads.

It helps to stand out from others

If you can create excellent content and make it available to search engines, then you will notice it. Search engines will see that the content you publish is informative and reliable, so over time, you will see a rapid increase in the number of searches on your site. Also, if you maintain a good reputation, they will find it, and you will get a reward in the end.

Become an expert

Informative and educational videos about a company’s products or services can be a great way to build an industry expert’s reputation. The key here is not a direct effort to sell your products or services, but to tell your audience what you are doing. In other words, sell it to yourself and not to your company.

Enhanced Cross-Platform

Once uploaded to YouTube, your videos can easily be shared on other online platforms including your website, blog, Facebook, Twitter, and other social media sites. This is a great way to promote your company and various social media platforms and distribute videos to more sites. Just remember to always provide contact details on your YouTube channel, and the people at the bottom of every video you post to know how to search for your products and services!

Many people do not realize that YouTube is the second largest search engine after Google, so nowadays, the profile and implementation of an effective youyube SEO strategy is so important that your business will get noticed. Good YouTube site rankings are linked to search engines which increases the need for SEO.

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