SEO COMPANY SERVING LONDON AND THE UNITED KINGDOM
When your client wants to know an answer, they ask Google.
You want Google to offer your company or organisation as the solution.
If you rank within the first three listings, then your customer will click.
If you drop to the next page, you might as well be invisible.
Our SEO services ensure you rank high on search listings, promoting essential footfall to your website.
We understand the search engine algorithm, using front and back end SEO to increase your visibility.
QUALITY SEO GUARANTEED
Several times a year the algorithms that dictate rankings change. We continually review published guidelines from Google and Bing. With each update to algorithms, we seek to learn how this can be used to optimise your SERPs ranking.
The latest algorithms have been designed to encourage quality content from websites.
We employ the best analytics.
We exploit the power of social media and testimonials.
We craft content that is relevant and original, with the appropriate density of keywords.
We control all technical details of your website to persuade the algorithm of the value of your organisation to the searcher.
The higher the perceived quality of content, the better your chances of being found by the search engine.
Contact us today to learn how we will boost your website traffic.
Trust us to know the Google algorithms.
We continually revise our understanding of the algorithm so we can keep your site SEO friendly, removing elements that are harmful to the SEO process.
Panda, Penguin and Hummingbird
This means you need to remove weak content or content that duplicates ideas. Duplicated content is particularly easy for the algorithm to spot.
Link Building Optimization
How Penguin Impacted the SEO and the SERP
In April 2012 there was an apparent reduction in trust in Google. Sites had learned to cheat by including backlinks to reliable websites, which had no relevance to the information provided.
You want links to and from your site because it acts as a vote. It says someone checked you out, or you are important enough to connect with this other important site.
You must consider the "trust factor" in the links you employ and those connected to your site. Suddenly, marketers needed to police the quality of links to websites, as many untrustworthy links could reduce the ranking of the entire site.
With our way to do SEO we can police this and protect your site with a disavow tool.
This will clean up unnatural links.
How Our SEO Experts Deal With The Core Algorithm
Hummingbird was a complete change to the algorithm which occurred in Sept 2013 and then refreshed in 2014.
Many people complained this caused a massive drop in ranking, but the general wisdom is that those people impacted were likely affected by Penguin.
The engineers had tweaked the algorithm so much that there came the point when something new need to be created.
This entirely new engine to the algorithm was needed because of voice searches.