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What is SEO?

Let’s use Google as the search engine example here, since it is the most popular one so you’re going to want to rank high on their results pages if you want to run a successful website. And the keyword we’re going to use will be 'Dog Collars’.

Firstly, Google sends bots to crawl (follow links and ?read’ content) all pages on the web, including the ones which include our keyword, 'Dog Collars’, collecting the information and putting them into an index. After that, the algorithm analyzing the pages which it has collected, now in an index, and determines an order in which the pages should show up on Google Search results. Or in this example, for one anyone searching for 'Dog Collars’.

The ordered ranking list is not random, Google aims to put the best content at the top of their search results so that they can please their users, doing so will mean that they will reuse their platform the next time they are looking for something online. Because of this, Google has very specific things that their algorithm looks for on pages and websites when demeaning who deserves the top spot for a particular keyword.
 
 

So, how does SEO work?

Let’s use Google as the search engine example here, since it is the most popular one so you’re going to want to rank high on their results pages if you want to run a successful website. And the keyword we’re going to use will be 'Dog Collars’. Firstly, Google sends bots to crawl (follow links and 'read’ content) all pages on the web, including the ones which include our keyword, 'Dog Collars’, collecting the information and putting them into an index. After that, the algorithm analyzing the pages which it has collected, now in an index, and determines an order in which the pages should show up on Google Search results.

Or in this example, for one anyone searching for 'Dog Collars’. The ordered ranking list is not random, Google aims to put the best content at the top of their search results so that they can please their users, doing so will mean that they will reuse their platform the next time they are looking for something online. Because of this, Google has very specific things that their algorithm looks for on pages and websites when demeaning who deserves the top spot for a particular keyword.
 
 

How does Google rank sites?

Google algorithm takes into account many factors when it comes to ordering the results on a search page. It looks for both the things that bring you up as well as the things that bring you down. For instance, Google really, really likes new and informative content which is heavily based on facts and also offers a great experience to the viewer. It dislikes any unoriginal content as well as sites that are not fully accessible to the viewer, say a mobile experience that does not fully function on today’s smartphone devices.

To be successful with SEO, you have to cater your content towards what the Google algorithm looks out for and make sure you’re avoiding things that SEO noobs do. As well as ensuring that your site is also enjoyed by actual humans too. Having the right balance in pleasing man and machine is key to seeing success through SEO.
 
 
 
 

Why should you care about SEO?

Now that you know what SEO is, how it works, and how Google goes about ranking the best results for 'Dog Collars’, let’s get into why you should care about SEO. Doing SEO correctly gives you the opportunity to rank on Google for the keywords you’re targeting and this will be one of the main ways you will be able to bring people to your website and hopefully money to your pockets. It is essentially free, or at least very cheap if you compare it to paid ADs since the majority of your site’s content can be created by yourself. Though if you’re looking to pump out plenty of content, essentially raising the number of keywords you are going to be ranking for thus bringing in more viewers, then it can be a good idea to bring paid writers onboard to produce the content for you. I just briefly mentioned that the other way you can bring people to your site is through paid ADs.

This is a service that Google itself provides, so instead of you needing to faff around producing content that will rank for the keywords you’re going after, you can instead pay Google to show your site right at the top of the search engine for a fee. Though, this will burn a serious hole in your pocket and might even cost you more than its worth in the long run. With that being said, it can be a good idea to have both SEO and paid ADs on your side if you’re looking to start and run a successful business.
 
 

We Could Rank #1 The Blog Below For You

 
Hand holding a phone with forex trading app while in car

Seo company london using both Algorithmic Campaigns and Content Marketing. Our Server Optimization Experts use sophisticated strategies to enhance the power of quality content leading to an increase of sales.

Foreign exchange trading, or Forex Trading, is one of the most dynamic and exciting markets in the world. This market primary deals with the buying and selling of foreign currencies. Trillions of dollars are traded every day, with options like swaps, call, spot trading, and other vanilla and exotic options.

Forex trading websites deal directly with money, trading, speculations, and predictions about currencies. Therefore, these websites need to project credibility. The website also needs to be prepared for both, seasoned and novice traders. Seasoned traders will gauge the website to see if it is equipped with all the right tools and if it’s backed by the right experts. Novice traders will look for tutorials, guides, and an easy-to-understand build.

SEO for a Forex Trading Website is a bit different than SEO for any other website or business.

The goal of getting more visitors and converting
those visitors into customers is the same. But the way to go about it
is very different and unique for each Forex Trading website.

Website Architecture

A Forex Trading website is integrated with a lot of tools. These tools are what analysts and traders use to predict foreign exchange rates. They are also used to analyze rapid changes in the currencies and map out patterns that help them with their trades. Since all these tools are a part of the website, good website architecture should be your first step towards better SEO and better ranking.

The constant evolution of AI means that these tools will either get better or obsolete day by day.

Make sure your website has the best, most updated versions of them. Contact Fresh now!

Focus on Traders

Every Forex Trading website has a different focus. Some target low volume client and some prefer large financial institutions. Some websites target spot traders and some focus on CFD traders.

The right SEO Forex Trading website will focus on the right market. For ambitions Forex Trading websites that target all types of traders, the SEO needs to be more thorough and comprehensive.

Market Analysis

Unbiased market analysis and predictions based on data that can help your traders make money should be your focus. The more money your traders make, the more traders you will eventually get. Articles of such analysis will help a Forex Trading website, whether it’s a simple brokerage or CFD trading as well.

Credible Data and Content

Though it is true for SEO for any website, it is especially true for such a vast and volatile market. A Forex Trading website should take painstaking care of any data they publish, or any article or predictive analysis that is posted on the website. The data needs to be credible, but not falsely definitive. Since it’s a speculation driven market, the content should reflect it as such.

Conclusion

SEO for a Forex Trading website is complex and thorough. It goes way beyond tweaking the content and finding the right keywords. It needs expert tools and professional content. This is why a good SEO work over for a Forex Trading website can be very costly.

But if your website is able to build the trust in such a volatile market and rank higher in the searches. Chances are that you will have a consistent trader pool which will keep growing bigger over time.

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