Increasing the Trust Flow
March 21, 2019
How to start a business in the UK
April 16, 2019
 
 
 

What is SEO?

Let’s use Google as the search engine example here, since it is the most popular one so you’re going to want to rank high on their results pages if you want to run a successful website. And the keyword we’re going to use will be 'Dog Collars’.

Firstly, Google sends bots to crawl (follow links and ?read’ content) all pages on the web, including the ones which include our keyword, 'Dog Collars’, collecting the information and putting them into an index. After that, the algorithm analyzing the pages which it has collected, now in an index, and determines an order in which the pages should show up on Google Search results. Or in this example, for one anyone searching for 'Dog Collars’.

The ordered ranking list is not random, Google aims to put the best content at the top of their search results so that they can please their users, doing so will mean that they will reuse their platform the next time they are looking for something online. Because of this, Google has very specific things that their algorithm looks for on pages and websites when demeaning who deserves the top spot for a particular keyword.
 
 

So, how does SEO work?

Let’s use Google as the search engine example here, since it is the most popular one so you’re going to want to rank high on their results pages if you want to run a successful website. And the keyword we’re going to use will be 'Dog Collars’. Firstly, Google sends bots to crawl (follow links and 'read’ content) all pages on the web, including the ones which include our keyword, 'Dog Collars’, collecting the information and putting them into an index. After that, the algorithm analyzing the pages which it has collected, now in an index, and determines an order in which the pages should show up on Google Search results.

Or in this example, for one anyone searching for 'Dog Collars’. The ordered ranking list is not random, Google aims to put the best content at the top of their search results so that they can please their users, doing so will mean that they will reuse their platform the next time they are looking for something online. Because of this, Google has very specific things that their algorithm looks for on pages and websites when demeaning who deserves the top spot for a particular keyword.
 
 

How does Google rank sites?

Google algorithm takes into account many factors when it comes to ordering the results on a search page. It looks for both the things that bring you up as well as the things that bring you down. For instance, Google really, really likes new and informative content which is heavily based on facts and also offers a great experience to the viewer. It dislikes any unoriginal content as well as sites that are not fully accessible to the viewer, say a mobile experience that does not fully function on today’s smartphone devices.

To be successful with SEO, you have to cater your content towards what the Google algorithm looks out for and make sure you’re avoiding things that SEO noobs do. As well as ensuring that your site is also enjoyed by actual humans too. Having the right balance in pleasing man and machine is key to seeing success through SEO.
 
 
 
 

Why should you care about SEO?

Now that you know what SEO is, how it works, and how Google goes about ranking the best results for 'Dog Collars’, let’s get into why you should care about SEO. Doing SEO correctly gives you the opportunity to rank on Google for the keywords you’re targeting and this will be one of the main ways you will be able to bring people to your website and hopefully money to your pockets. It is essentially free, or at least very cheap if you compare it to paid ADs since the majority of your site’s content can be created by yourself. Though if you’re looking to pump out plenty of content, essentially raising the number of keywords you are going to be ranking for thus bringing in more viewers, then it can be a good idea to bring paid writers onboard to produce the content for you. I just briefly mentioned that the other way you can bring people to your site is through paid ADs.

This is a service that Google itself provides, so instead of you needing to faff around producing content that will rank for the keywords you’re going after, you can instead pay Google to show your site right at the top of the search engine for a fee. Though, this will burn a serious hole in your pocket and might even cost you more than its worth in the long run. With that being said, it can be a good idea to have both SEO and paid ADs on your side if you’re looking to start and run a successful business.
 
 

Check out our SEO Company Waltham Forest

 
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With Epping Forest at one end of Waltham Forest and the marshes and Lea Valley to the other – this is a place surrounded by areas of outstanding natural beauty. It is also the birthplace of the Arts and Craft movement, as guided by William Morris. Therefore, there is some stunning architecture to browse too.

Walthamstow and Leytonstone are said to be up and coming – which is code for once run down but now receiving a much-needed injection of investment. This is likely a continuation of the benefits felt in the area thanks to the 2012 Olympics, which similarly benefitted regions like Hackney. Despite there being the longest-running market in the district and this improved opportunity, the borough still has the smallest economy in the city. Waltham Forest SEO Company providing amazing digital marketing experiences.

SEO Services Waltham Forest

Waltham Forest in the site of the longest running market in the country.
However, it is also the borough with the smallest economy.
This gives the impression that Waltham Forest is a little stuck in its sleepy past, but there are some up and coming areas like Walthamstow and Leytonstone.

Parts of Waltham Forest were helped by investment from the Olympics in 2012 .
This has meant that once deprived areas are much improved. In 2019, Waltham Forest will be the London Borough of Culture, which will hopefully bring even more visitors to the area and offer another boost to this struggling economy. Reach out the Waltham Forest SEO Company Team and make your International SEO Projects successful.

SEO Local Waltham Forest

William Morris, the founding father of the Arts and Crafts Movement, has made Waltham Forest a place of interest. There is some beautiful architecture on show.
Maybe as a result of Morris’ influence, Waltham Forest is the 2019 London Borough of Culture, which aims to encourage arts, crafts and performance.

Therefore, this could be the perfect time to make a move to the borough.
You will not be short of beauty. As well as the marshes, you can also explore Epping Forest and the Lea Valley, both areas of outstanding natural beauty. If you are looking for a place to live it is probably best to edge away from Leyton and head for Walthamstow or Leytonstone. Meet our SEO Company in Waltham Forest and get thousands of Local visitors at your shop.

SEO Agency Waltham Forest

Waltham Forest is the borough that is home to Walthamstow and Leytonstone, which are much improved and increasingly desired areas. Chingford is also a lovely place to live in.
The city was generally helped by the influx of investment that came at the time of the 2012 Olympics and has continued to prosper since.

The economy may be small, but the potential could arguably be huge.
The area is surrounded by areas of outstanding natural beauty, including the marshes, Epping Forest and Lea Valley. There are also the homes inspired by William Morris and the arts and crafts movement and the longest running market in the country. There is a lot that can be made of this up and coming area.

We are focused on the search engines guidelines. Our SEO Services in Waltham Forest include Pay Per Click and Custom Web Design. We’ll make your life much easier.

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