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March 21, 2019
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April 16, 2019
 
 
 

What is SEO?

Let’s use Google as the search engine example here, since it is the most popular one so you’re going to want to rank high on their results pages if you want to run a successful website. And the keyword we’re going to use will be 'Dog Collars’.

Firstly, Google sends bots to crawl (follow links and ?read’ content) all pages on the web, including the ones which include our keyword, 'Dog Collars’, collecting the information and putting them into an index. After that, the algorithm analyzing the pages which it has collected, now in an index, and determines an order in which the pages should show up on Google Search results. Or in this example, for one anyone searching for 'Dog Collars’.

The ordered ranking list is not random, Google aims to put the best content at the top of their search results so that they can please their users, doing so will mean that they will reuse their platform the next time they are looking for something online. Because of this, Google has very specific things that their algorithm looks for on pages and websites when demeaning who deserves the top spot for a particular keyword.
 
 

So, how does SEO work?

Let’s use Google as the search engine example here, since it is the most popular one so you’re going to want to rank high on their results pages if you want to run a successful website. And the keyword we’re going to use will be 'Dog Collars’. Firstly, Google sends bots to crawl (follow links and 'read’ content) all pages on the web, including the ones which include our keyword, 'Dog Collars’, collecting the information and putting them into an index. After that, the algorithm analyzing the pages which it has collected, now in an index, and determines an order in which the pages should show up on Google Search results.

Or in this example, for one anyone searching for 'Dog Collars’. The ordered ranking list is not random, Google aims to put the best content at the top of their search results so that they can please their users, doing so will mean that they will reuse their platform the next time they are looking for something online. Because of this, Google has very specific things that their algorithm looks for on pages and websites when demeaning who deserves the top spot for a particular keyword.
 
 

How does Google rank sites?

Google algorithm takes into account many factors when it comes to ordering the results on a search page. It looks for both the things that bring you up as well as the things that bring you down. For instance, Google really, really likes new and informative content which is heavily based on facts and also offers a great experience to the viewer. It dislikes any unoriginal content as well as sites that are not fully accessible to the viewer, say a mobile experience that does not fully function on today’s smartphone devices.

To be successful with SEO, you have to cater your content towards what the Google algorithm looks out for and make sure you’re avoiding things that SEO noobs do. As well as ensuring that your site is also enjoyed by actual humans too. Having the right balance in pleasing man and machine is key to seeing success through SEO.
 
 
 
 

Why should you care about SEO?

Now that you know what SEO is, how it works, and how Google goes about ranking the best results for 'Dog Collars’, let’s get into why you should care about SEO. Doing SEO correctly gives you the opportunity to rank on Google for the keywords you’re targeting and this will be one of the main ways you will be able to bring people to your website and hopefully money to your pockets. It is essentially free, or at least very cheap if you compare it to paid ADs since the majority of your site’s content can be created by yourself. Though if you’re looking to pump out plenty of content, essentially raising the number of keywords you are going to be ranking for thus bringing in more viewers, then it can be a good idea to bring paid writers onboard to produce the content for you. I just briefly mentioned that the other way you can bring people to your site is through paid ADs.

This is a service that Google itself provides, so instead of you needing to faff around producing content that will rank for the keywords you’re going after, you can instead pay Google to show your site right at the top of the search engine for a fee. Though, this will burn a serious hole in your pocket and might even cost you more than its worth in the long run. With that being said, it can be a good idea to have both SEO and paid ADs on your side if you’re looking to start and run a successful business.
 
 

Try out our SEO Company Merton

 
SEO team working on a pc

If we said Wimbledon, would you believe us that Merton is in London now?
It is not the most recognisable place name in the capital, but you will recognise its tennis courts. Once a year the place is inundated with the great and the good.
This could give the impression that Merton is a leafy suburb that enjoys much affluence.

Indeed, it is one of the greenest areas in the city, and there are many pleasant parks. However, it is a place of marked inequalities. Beyond the polished streets of Wimbledon is some of the most significant deprivation. It is known to have the highest level of litter and has a poverty rate of 20%.

Education is moved improved for the city in Merton, so you will see that strides are being made to address the apparent inequality. SEO Local Merton and Performing Web Design. Your Website will fly towards your target audience. Contact the SEO Company now.

SEO Services Merton

Tennis, strawberries and cream, champagne and Cliff Richard. This is Merton, right? Not quite. This is Wimbledon for two-weeks each year when the place is polished up and put on a show for the world. For the rest of the year, Merton is also Mitcham and Morden, as well as the affluent neighbour of Wimbledon.

This is a borough with a 20% poverty rate and the ignominious title of the place with the worst litter problem. Therefore, although the area is as leafy green as it appears on the TV, underneath there is a grim existence where people are working hard to do the best they can. Fortunately, Merton also enjoys the most improved GCSE results, so education offers hope that inequalities will be balanced out some soon. Reach out the Merton SEO Company Team and make your International SEO Projects successful.

SEO Agency Merton

It is highly likely that you will think the borough is called Wimbledon. No-one has heard of Merton, but everyone has knowledge of the district that is dominated every year by a two-week tennis tournament. There used to be a pretty good football team in this part of London too. This might give you the impression that Merton is all champagne and strawberries.

However, this borough is better characterised by considerable inequalities in opportunity and wealth. Some areas really struggle, such as Morden. However, education in the area is on the up, with the most significant increase in GCSE results. Therefore, there is a chance for the disparities to be addressed with this increased opportunity through learning. Meet our SEO Company in Merton and get thousands of Local visitors at your shop.

SEO Local Merton

With a poverty rate of 20%, there is inequality across the borough.
Wimbledon may be affluent, known for its famous tennis tournament and gathering of the rich and famous. However, Mitcham and Morden suffer high levels of deprivation and live in the shadow of the rich neighbour. Therefore, there are problems such as unemployment and the worst litter problem in the capital.

Despite the apparent problems with deprivation living side by side affluence, this is one of the greenest places to live in the capital. It is also a place where there have been the most improved GCSE results in the city, which means something is being to address differences in life chances.

We are focused on the search engines guidelines. Our SEO Services in Merton include Pay Per Click and Custom Web Design. We’ll make your life much easier.

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