Increasing the Trust Flow
March 21, 2019
How to start a business in the UK
April 16, 2019
 
 
 

What is SEO?

Let’s use Google as the search engine example here, since it is the most popular one so you’re going to want to rank high on their results pages if you want to run a successful website. And the keyword we’re going to use will be 'Dog Collars’.

Firstly, Google sends bots to crawl (follow links and ?read’ content) all pages on the web, including the ones which include our keyword, 'Dog Collars’, collecting the information and putting them into an index. After that, the algorithm analyzing the pages which it has collected, now in an index, and determines an order in which the pages should show up on Google Search results. Or in this example, for one anyone searching for 'Dog Collars’.

The ordered ranking list is not random, Google aims to put the best content at the top of their search results so that they can please their users, doing so will mean that they will reuse their platform the next time they are looking for something online. Because of this, Google has very specific things that their algorithm looks for on pages and websites when demeaning who deserves the top spot for a particular keyword.
 
 

So, how does SEO work?

Let’s use Google as the search engine example here, since it is the most popular one so you’re going to want to rank high on their results pages if you want to run a successful website. And the keyword we’re going to use will be 'Dog Collars’. Firstly, Google sends bots to crawl (follow links and 'read’ content) all pages on the web, including the ones which include our keyword, 'Dog Collars’, collecting the information and putting them into an index. After that, the algorithm analyzing the pages which it has collected, now in an index, and determines an order in which the pages should show up on Google Search results.

Or in this example, for one anyone searching for 'Dog Collars’. The ordered ranking list is not random, Google aims to put the best content at the top of their search results so that they can please their users, doing so will mean that they will reuse their platform the next time they are looking for something online. Because of this, Google has very specific things that their algorithm looks for on pages and websites when demeaning who deserves the top spot for a particular keyword.
 
 

How does Google rank sites?

Google algorithm takes into account many factors when it comes to ordering the results on a search page. It looks for both the things that bring you up as well as the things that bring you down. For instance, Google really, really likes new and informative content which is heavily based on facts and also offers a great experience to the viewer. It dislikes any unoriginal content as well as sites that are not fully accessible to the viewer, say a mobile experience that does not fully function on today’s smartphone devices.

To be successful with SEO, you have to cater your content towards what the Google algorithm looks out for and make sure you’re avoiding things that SEO noobs do. As well as ensuring that your site is also enjoyed by actual humans too. Having the right balance in pleasing man and machine is key to seeing success through SEO.
 
 
 
 

Why should you care about SEO?

Now that you know what SEO is, how it works, and how Google goes about ranking the best results for 'Dog Collars’, let’s get into why you should care about SEO. Doing SEO correctly gives you the opportunity to rank on Google for the keywords you’re targeting and this will be one of the main ways you will be able to bring people to your website and hopefully money to your pockets. It is essentially free, or at least very cheap if you compare it to paid ADs since the majority of your site’s content can be created by yourself. Though if you’re looking to pump out plenty of content, essentially raising the number of keywords you are going to be ranking for thus bringing in more viewers, then it can be a good idea to bring paid writers onboard to produce the content for you. I just briefly mentioned that the other way you can bring people to your site is through paid ADs.

This is a service that Google itself provides, so instead of you needing to faff around producing content that will rank for the keywords you’re going after, you can instead pay Google to show your site right at the top of the search engine for a fee. Though, this will burn a serious hole in your pocket and might even cost you more than its worth in the long run. With that being said, it can be a good idea to have both SEO and paid ADs on your side if you’re looking to start and run a successful business.
 
 

Try our SEO Company Lewisham

 
Office workers and papers

Lewisham is a tale of two cities within one borough.
There is the Lewisham of the small business, thriving and dominating the stats for small business across the whole of London. Then, there is the Lewisham named as the worst place to live in the capital by the readers of The Metro.

There is a lot of crime in the area, making it the least peaceful place to live.
The obesity rates are also the highest in the city. These indicators suggest a lack of aspiration, which is matched by the few young people choosing to go on to study Level 3 qualifications or continuing education after schooling. This may be the place that Jimi Hendrix chose as a home for a while, but it is not singing a sweet tune for some. We Build Performing Websites and we push your Keywords at the Top of the SERP. Contact our SEO Company now.

SEO Local Lewisham

The readers of The Metro have done Lewisham no favours.
They have voted Lewisham as the worst place to live in London. To blame? There is a distinct lack of peace and quiet, and there is the highest level of obesity in the capital. There may also be a lack of hope in the young, with the fewest number of 16-year olds choosing to carry on in education and potentially better themselves.

However, this is an enterprising borough.
There is the most significant proportion of small businesses than anywhere else in the capital city, which could suggest there is some room for outside investment making Lewisham great again. Reach out the Lewisham SEO Company Team and make your International SEO Projects successful.

SEO Agency Lewisham

Lewisham might not have the best reputation.
There may be a problem with crime, as it is named as the least peaceful place to live, and there may be the highest obesity rates. The number of young people believing they can do better might also be low, with the fewest number of students carry on in education after school. This all could explain why The Metro named this the worst borough in London.
However, there are some significant up points, which should inspire investment and confidence.

There is a significant increase in the number of small enterprises.
There is also one of the best over ground transport networks, with excellent bus services. Meet our SEO Company in the Lewisham and get thousands of Local visitors at your shop.

SEO Services Lewisham

The Metro newspaper listed Lewisham as the worst place to live in London, despite being the place that inspired some of Jimi Hendrix’s brilliance. In truth, Lewisham has a bad reputation for low aspiration, high obesity, and a lot of disruption on the streets from crime and traffic. Most worrying for the future is the low number of young people choosing to study after leaving school.
However, in contrast, this is an area that has a thriving economy thanks to the number of small enterprises.

Therefore, it could be that Lewisham is a potential for investment for someone with enough vision and confidence. We are focused on the search engines guidelines. Our SEO Services in Lewisham include Pay Per Click and Custom Web Design. We’ll make your life much easier.

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