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A view of street in Reading

 
 
 

What is SEO?

Let’s use Google as the search engine example here, since it is the most popular one so you’re going to want to rank high on their results pages if you want to run a successful website. And the keyword we’re going to use will be 'Dog Collars’.

Firstly, Google sends bots to crawl (follow links and ?read’ content) all pages on the web, including the ones which include our keyword, 'Dog Collars’, collecting the information and putting them into an index. After that, the algorithm analyzing the pages which it has collected, now in an index, and determines an order in which the pages should show up on Google Search results. Or in this example, for one anyone searching for 'Dog Collars’.

The ordered ranking list is not random, Google aims to put the best content at the top of their search results so that they can please their users, doing so will mean that they will reuse their platform the next time they are looking for something online. Because of this, Google has very specific things that their algorithm looks for on pages and websites when demeaning who deserves the top spot for a particular keyword.
 
 

So, how does SEO work?

Let’s use Google as the search engine example here, since it is the most popular one so you’re going to want to rank high on their results pages if you want to run a successful website. And the keyword we’re going to use will be 'Dog Collars’. Firstly, Google sends bots to crawl (follow links and 'read’ content) all pages on the web, including the ones which include our keyword, 'Dog Collars’, collecting the information and putting them into an index. After that, the algorithm analyzing the pages which it has collected, now in an index, and determines an order in which the pages should show up on Google Search results.

Or in this example, for one anyone searching for 'Dog Collars’. The ordered ranking list is not random, Google aims to put the best content at the top of their search results so that they can please their users, doing so will mean that they will reuse their platform the next time they are looking for something online. Because of this, Google has very specific things that their algorithm looks for on pages and websites when demeaning who deserves the top spot for a particular keyword.
 
 

How does Google rank sites?

Google algorithm takes into account many factors when it comes to ordering the results on a search page. It looks for both the things that bring you up as well as the things that bring you down. For instance, Google really, really likes new and informative content which is heavily based on facts and also offers a great experience to the viewer. It dislikes any unoriginal content as well as sites that are not fully accessible to the viewer, say a mobile experience that does not fully function on today’s smartphone devices.

To be successful with SEO, you have to cater your content towards what the Google algorithm looks out for and make sure you’re avoiding things that SEO noobs do. As well as ensuring that your site is also enjoyed by actual humans too. Having the right balance in pleasing man and machine is key to seeing success through SEO.
 
 
 
 

Why should you care about SEO?

Now that you know what SEO is, how it works, and how Google goes about ranking the best results for 'Dog Collars’, let’s get into why you should care about SEO. Doing SEO correctly gives you the opportunity to rank on Google for the keywords you’re targeting and this will be one of the main ways you will be able to bring people to your website and hopefully money to your pockets. It is essentially free, or at least very cheap if you compare it to paid ADs since the majority of your site’s content can be created by yourself. Though if you’re looking to pump out plenty of content, essentially raising the number of keywords you are going to be ranking for thus bringing in more viewers, then it can be a good idea to bring paid writers onboard to produce the content for you. I just briefly mentioned that the other way you can bring people to your site is through paid ADs.

This is a service that Google itself provides, so instead of you needing to faff around producing content that will rank for the keywords you’re going after, you can instead pay Google to show your site right at the top of the search engine for a fee. Though, this will burn a serious hole in your pocket and might even cost you more than its worth in the long run. With that being said, it can be a good idea to have both SEO and paid ADs on your side if you’re looking to start and run a successful business.
 
 

We Could Rank #1 The Blog Below For You

 
A nice view of Reading in Berkshire

Reading in Context

Reading is the largest town in Berkshire, with a population of over 300,000. Positioned along the M4 corridor, a mere 30 miles from central London and 70 miles east of Bristol, it is prime real estate for businesses wishing to avoid the high prices of the city but enjoy some of the convenience.

When you pull into Reading train station you will notice two things: 1) there are many people in suits commuting into and out of London, and 2) the buildings around the train station wouldn’t seem out of place in The City. Indeed, Reading is something of an economic centre, with some of the most powerful insurance and IT companies in the world. There is Microsoft, Oracle, Prudential, Pepsico, and more. More people commute into Reading than commute out. Our SEO Services help your business Grow Local, National and International Sales.

Reading through time

Reading has always enjoyed an influential role in history, placed as it is on the River Thames. It is the site of one of the wealthiest and most influential abbeys and monasteries in the kingdom, with close ties to the royal family. It was also the site of a major siege during the English Civil war and played a central role in the revolution in 1688. In the late 19th century, Oscar Wilde was jailed for committing homosexual offences; hence his famous poem The Ballad of Reading Gaol, written later when living in exile in France.

Reading seems to have something literary in its waters, as Jane Austen attended Reading Ladies Boarding School and Thomas Hardy made reference to the town in some of his books, choosing to call it Aldbrickham. Despite Hardy’s portrayal of Reading as an industrial monolith, the town is home to more than 100 parks and play areas, as well as more than five miles of riverside paths.

The famous Malwand Lion in Forbury Gardens is the most iconic landmark in the town. It commemorates the officers of the Royal Berkshire Regiment who died in the Battle of Malwand in 1880. The gardens were the site of gun emplacements in the English Civil war and military drills during the Napoleonic Wars. Nowadays, the neat lawns of the gardens tend to be overrun with an army of office workers enjoying a lunchtime picnic.

Reading to unwind

The high spot of Reading’s cultural calendar is the Reading Festival, which has been held every year since 1971. The music festival spans the August bank holiday, from Friday to Sunday, and is second only to Glastonbury in size and influence. It takes place at Little John’s Farm and started as a jazz festival in the 1950s, before evolving into the current rock festival thousands upon thousands enjoy each year. Since 1999, it has run at the same time as the Leeds festival in West Yorkshire, with top acts spanning the two sites.

All this makes Reading sound like a buzzing hub. However, in reality, Reading is a county town with rural roots. There is the Wellington Country Park with 350 acres of forest with winding nature trails with the opportunity to see fallow and red deer. You can relax by the 35-acre lake and enjoy a coffee in the café, experiencing the more relaxed side of this economic powerhouse.

Contact our SEO Company and make your Business Fly. Get in touch with our seo oxford team too. Finally, if you want to increase leads in Brisbane click Fresh!

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