SEO Company Wandsworth
April 12, 2019
Take Time for MyLondon
April 23, 2019
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Woman building a business online

 
 
 

What is SEO?

Let’s use Google as the search engine example here, since it is the most popular one so you’re going to want to rank high on their results pages if you want to run a successful website. And the keyword we’re going to use will be 'Dog Collars’.

Firstly, Google sends bots to crawl (follow links and ?read’ content) all pages on the web, including the ones which include our keyword, 'Dog Collars’, collecting the information and putting them into an index. After that, the algorithm analyzing the pages which it has collected, now in an index, and determines an order in which the pages should show up on Google Search results. Or in this example, for one anyone searching for 'Dog Collars’.

The ordered ranking list is not random, Google aims to put the best content at the top of their search results so that they can please their users, doing so will mean that they will reuse their platform the next time they are looking for something online. Because of this, Google has very specific things that their algorithm looks for on pages and websites when demeaning who deserves the top spot for a particular keyword.
 
 

So, how does SEO work?

Let’s use Google as the search engine example here, since it is the most popular one so you’re going to want to rank high on their results pages if you want to run a successful website. And the keyword we’re going to use will be 'Dog Collars’. Firstly, Google sends bots to crawl (follow links and 'read’ content) all pages on the web, including the ones which include our keyword, 'Dog Collars’, collecting the information and putting them into an index. After that, the algorithm analyzing the pages which it has collected, now in an index, and determines an order in which the pages should show up on Google Search results.

Or in this example, for one anyone searching for 'Dog Collars’. The ordered ranking list is not random, Google aims to put the best content at the top of their search results so that they can please their users, doing so will mean that they will reuse their platform the next time they are looking for something online. Because of this, Google has very specific things that their algorithm looks for on pages and websites when demeaning who deserves the top spot for a particular keyword.
 
 

How does Google rank sites?

Google algorithm takes into account many factors when it comes to ordering the results on a search page. It looks for both the things that bring you up as well as the things that bring you down. For instance, Google really, really likes new and informative content which is heavily based on facts and also offers a great experience to the viewer. It dislikes any unoriginal content as well as sites that are not fully accessible to the viewer, say a mobile experience that does not fully function on today’s smartphone devices.

To be successful with SEO, you have to cater your content towards what the Google algorithm looks out for and make sure you’re avoiding things that SEO noobs do. As well as ensuring that your site is also enjoyed by actual humans too. Having the right balance in pleasing man and machine is key to seeing success through SEO.
 
 
 
 

Why should you care about SEO?

Now that you know what SEO is, how it works, and how Google goes about ranking the best results for 'Dog Collars’, let’s get into why you should care about SEO. Doing SEO correctly gives you the opportunity to rank on Google for the keywords you’re targeting and this will be one of the main ways you will be able to bring people to your website and hopefully money to your pockets. It is essentially free, or at least very cheap if you compare it to paid ADs since the majority of your site’s content can be created by yourself. Though if you’re looking to pump out plenty of content, essentially raising the number of keywords you are going to be ranking for thus bringing in more viewers, then it can be a good idea to bring paid writers onboard to produce the content for you. I just briefly mentioned that the other way you can bring people to your site is through paid ADs.

This is a service that Google itself provides, so instead of you needing to faff around producing content that will rank for the keywords you’re going after, you can instead pay Google to show your site right at the top of the search engine for a fee. Though, this will burn a serious hole in your pocket and might even cost you more than its worth in the long run. With that being said, it can be a good idea to have both SEO and paid ADs on your side if you’re looking to start and run a successful business.
 
 

We Could Rank #1 The Blog Below For You

 
Businessman talking to another man

Do you have an idea that you feel could be the basis of a successful business? Just London was the home of 1.1 million of businesses in 2018. You know you are ready to be the entrepreneur that launches a startup and drives forward a dream. You would not be alone in wanting to run a business in the UK. Almost 15% of the workforce are registered as self-employed. Therefore, although starting a business is a bold choice, it is a path that is well trodden by others.

Before you get started there are some decisions to make and some actions to take. Here we guide you through the process of setting up a business step by step.

Make a clear plan

Before investing too much time and money, you should sit down and write a business plan. Start by checking to see if you can legally set up a business in the UK. You should then decide on the type of company you want to set up – known as the legal structure of your business. You may want to be a sole trader, public or private limited company, a social enterprise, or just work as a freelancer.

Before making any moves to register, make sure you do your research

Who is your target market? How do you propose to access this market? How will you deliver your product or service? What investments will you need to make? How much do you expect to earn?

Most importantly: will the profits you make be enough to sustain your day-to-day living expenses – plus a little bit more for emergencies?
A lot of businesses are started while the sole trader is still doing a full-time job with another company. Your profits might be small, to begin with. It could just be a matter of planning for growth and a time when you can run your business full-time.

Then, choose your business name. You will need to do some checks before determining your business name. 1) Does someone else have the name? And 2) Will your name appear in a Google search?

Registering your business

For a small business or your first venture, it is likely that you will want to work as self-employed, or as a sole trader. This is the same as being a freelancer. You merely need to register with the HMRC to make sure you pay appropriate contributions.
Another possible choice could be a Private Limited Company (Ltd). By declaring your business as a limited company, you are saying that the company is separate from the person running it.

You will likely register yourself the director and another interested party as a shareholder. You will have to register with Companies House as well as the HMRC. If you don’t think either of these options suits your aims, then you should seek advice, either from a legal advisor or maybe by visiting Citizens’ Advice.

Build the basics

You should buy the domain name for your business as soon as you have fixed on a name. Indeed, available domain names may influence the name of your company. You should then set-up a business bank account, particularly if you are creating a limited company.

If you are a sole trader or freelancer, it is not necessary to set up a business account, but you should keep clear accounts if you don’t. There are online accounting packages that can make this straightforward and help you avoid a lot of paperwork.

It is also a good idea to seek out business insurance. You are going to be entering into contracts with people that expose you to liabilities. You are also basing your income on your ability to continue working. If anything happens that disrupts your business, you need the option to make a claim to secure your finances.

Set up your work area. If working from home remember you can claim some of your utilities against your business taxes. It is best to work in part of a room of your home rather than devoting a separate area to the business; otherwise, you may face capital gains tax.

Final points

When you start your business keep your costs as low as possible and make sure your communication is excellent. You will not earn much money at first, but you are building an invaluable reputation.

Any testimonials or reviews are worth more money to you in the long run than initial sales of your product or service. Focus some of your attention on promoting your business and encouraging word of mouth recommendations.
Visit our seo company bromley.

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