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What is SEO?

Let’s use Google as the search engine example here, since it is the most popular one so you’re going to want to rank high on their results pages if you want to run a successful website. And the keyword we’re going to use will be 'Dog Collars’.

Firstly, Google sends bots to crawl (follow links and ?read’ content) all pages on the web, including the ones which include our keyword, 'Dog Collars’, collecting the information and putting them into an index. After that, the algorithm analyzing the pages which it has collected, now in an index, and determines an order in which the pages should show up on Google Search results. Or in this example, for one anyone searching for 'Dog Collars’.

The ordered ranking list is not random, Google aims to put the best content at the top of their search results so that they can please their users, doing so will mean that they will reuse their platform the next time they are looking for something online. Because of this, Google has very specific things that their algorithm looks for on pages and websites when demeaning who deserves the top spot for a particular keyword.
 
 

So, how does SEO work?

Let’s use Google as the search engine example here, since it is the most popular one so you’re going to want to rank high on their results pages if you want to run a successful website. And the keyword we’re going to use will be 'Dog Collars’. Firstly, Google sends bots to crawl (follow links and 'read’ content) all pages on the web, including the ones which include our keyword, 'Dog Collars’, collecting the information and putting them into an index. After that, the algorithm analyzing the pages which it has collected, now in an index, and determines an order in which the pages should show up on Google Search results.

Or in this example, for one anyone searching for 'Dog Collars’. The ordered ranking list is not random, Google aims to put the best content at the top of their search results so that they can please their users, doing so will mean that they will reuse their platform the next time they are looking for something online. Because of this, Google has very specific things that their algorithm looks for on pages and websites when demeaning who deserves the top spot for a particular keyword.
 
 

How does Google rank sites?

Google algorithm takes into account many factors when it comes to ordering the results on a search page. It looks for both the things that bring you up as well as the things that bring you down. For instance, Google really, really likes new and informative content which is heavily based on facts and also offers a great experience to the viewer. It dislikes any unoriginal content as well as sites that are not fully accessible to the viewer, say a mobile experience that does not fully function on today’s smartphone devices.

To be successful with SEO, you have to cater your content towards what the Google algorithm looks out for and make sure you’re avoiding things that SEO noobs do. As well as ensuring that your site is also enjoyed by actual humans too. Having the right balance in pleasing man and machine is key to seeing success through SEO.
 
 
 
 

Why should you care about SEO?

Now that you know what SEO is, how it works, and how Google goes about ranking the best results for 'Dog Collars’, let’s get into why you should care about SEO. Doing SEO correctly gives you the opportunity to rank on Google for the keywords you’re targeting and this will be one of the main ways you will be able to bring people to your website and hopefully money to your pockets. It is essentially free, or at least very cheap if you compare it to paid ADs since the majority of your site’s content can be created by yourself. Though if you’re looking to pump out plenty of content, essentially raising the number of keywords you are going to be ranking for thus bringing in more viewers, then it can be a good idea to bring paid writers onboard to produce the content for you. I just briefly mentioned that the other way you can bring people to your site is through paid ADs.

This is a service that Google itself provides, so instead of you needing to faff around producing content that will rank for the keywords you’re going after, you can instead pay Google to show your site right at the top of the search engine for a fee. Though, this will burn a serious hole in your pocket and might even cost you more than its worth in the long run. With that being said, it can be a good idea to have both SEO and paid ADs on your side if you’re looking to start and run a successful business.
 
 

We Could Rank #1 The Blog Below For You

 
Woman explaining something about financial services to someone

Seo company city of london using both Algorithmic Campaigns and Content Marketing. Our Server Optimization Experts use sophisticated strategies to enhance the power of quality content leading to an increase of sales.

Every business can capitalize on the power of SEO. Rather, every business should utilize the power of SEO to bring its services within reach of those who need it. Financial services are no exception. Financial services have traditionally flourished thanks to the business brought in by referrals. Still, SEO can create a powerful impact on your financial service institution.

While most people do care for the advice given to them by their friends and families, they also prefer to do their own research. They like to use the power of the internet to search for the best possible option, especially when it comes to something as important as money. So how can they find you if they are looking for financial services? Through the power of SEO of course.

YMYL Pages

When it comes to web content that has the potential of influencing someone’s life, Google is very thorough. Financial services websites fall directly into that category. This means when algorithms rank your site, they will evaluate your data by much higher standards than other content. Discover Fresh top SEO Australia.

So when it comes to writing the content for your financial services page, make sure it’s accurate, clear, and actually helpful to the readers. This is one of the best ways to come up in the top picks when people search for financial services – providing the data and solutions that people actually need. It will also help convert more clients.

Efficient Use of Keywords

Employing the right frequency and natural delivery of relevant keywords is a general SEO rule. This rule should be followed throughout your website content. It is effective for financial services. The best way to go about it is to research the existing keywords. Keywords that are being employed in your industry, as well as the most frequently searched phrases and questions.

Incorporate those phrases and answers to those questions in your website content as naturally as you can. It shouldn’t be stuffy and inorganic.

Digestible Content

Marinating a regular helpful blog for your potential clients is a great way to generate organic traffic. This blog can contain the details of the services you provide. It may give answers to frequently asked questions. You may even provide some financial strategies and solutions that people can benefit from.

But make sure that the content is easy to understand by people from every walk of life. Digestible content also has a psychological impact beyond being a good SEO tactic. It makes the reader feel that as the content, the people in your financial institutions will be just as easy to understand and communicate with.

Conclusion

Apart from these specific SEO approaches, the general SEO tricks should also be followed for maximum impact. These include linking and optimizing your Google business page, incorporating helpful media, and breaking the content down in understandable segments with comprehensive headings etc.

With a little effort, some research, and an actual drive to help your client can help rank your financial services website near the top. Discover our London web design team.

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