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Dental professionist operating on a woman

 
 
 

What is SEO?

Let’s use Google as the search engine example here, since it is the most popular one so you’re going to want to rank high on their results pages if you want to run a successful website. And the keyword we’re going to use will be 'Dog Collars’.

Firstly, Google sends bots to crawl (follow links and ?read’ content) all pages on the web, including the ones which include our keyword, 'Dog Collars’, collecting the information and putting them into an index. After that, the algorithm analyzing the pages which it has collected, now in an index, and determines an order in which the pages should show up on Google Search results. Or in this example, for one anyone searching for 'Dog Collars’.

The ordered ranking list is not random, Google aims to put the best content at the top of their search results so that they can please their users, doing so will mean that they will reuse their platform the next time they are looking for something online. Because of this, Google has very specific things that their algorithm looks for on pages and websites when demeaning who deserves the top spot for a particular keyword.
 
 

So, how does SEO work?

Let’s use Google as the search engine example here, since it is the most popular one so you’re going to want to rank high on their results pages if you want to run a successful website. And the keyword we’re going to use will be 'Dog Collars’. Firstly, Google sends bots to crawl (follow links and 'read’ content) all pages on the web, including the ones which include our keyword, 'Dog Collars’, collecting the information and putting them into an index. After that, the algorithm analyzing the pages which it has collected, now in an index, and determines an order in which the pages should show up on Google Search results.

Or in this example, for one anyone searching for 'Dog Collars’. The ordered ranking list is not random, Google aims to put the best content at the top of their search results so that they can please their users, doing so will mean that they will reuse their platform the next time they are looking for something online. Because of this, Google has very specific things that their algorithm looks for on pages and websites when demeaning who deserves the top spot for a particular keyword.
 
 

How does Google rank sites?

Google algorithm takes into account many factors when it comes to ordering the results on a search page. It looks for both the things that bring you up as well as the things that bring you down. For instance, Google really, really likes new and informative content which is heavily based on facts and also offers a great experience to the viewer. It dislikes any unoriginal content as well as sites that are not fully accessible to the viewer, say a mobile experience that does not fully function on today’s smartphone devices.

To be successful with SEO, you have to cater your content towards what the Google algorithm looks out for and make sure you’re avoiding things that SEO noobs do. As well as ensuring that your site is also enjoyed by actual humans too. Having the right balance in pleasing man and machine is key to seeing success through SEO.
 
 
 
 

Why should you care about SEO?

Now that you know what SEO is, how it works, and how Google goes about ranking the best results for 'Dog Collars’, let’s get into why you should care about SEO. Doing SEO correctly gives you the opportunity to rank on Google for the keywords you’re targeting and this will be one of the main ways you will be able to bring people to your website and hopefully money to your pockets. It is essentially free, or at least very cheap if you compare it to paid ADs since the majority of your site’s content can be created by yourself. Though if you’re looking to pump out plenty of content, essentially raising the number of keywords you are going to be ranking for thus bringing in more viewers, then it can be a good idea to bring paid writers onboard to produce the content for you. I just briefly mentioned that the other way you can bring people to your site is through paid ADs.

This is a service that Google itself provides, so instead of you needing to faff around producing content that will rank for the keywords you’re going after, you can instead pay Google to show your site right at the top of the search engine for a fee. Though, this will burn a serious hole in your pocket and might even cost you more than its worth in the long run. With that being said, it can be a good idea to have both SEO and paid ADs on your side if you’re looking to start and run a successful business.
 
 

We Could Rank #1 The Blog Below For You

 
Dental studio instruments for assistance

Seo company havering using both Algorithmic Campaigns and Content Marketing. Our Server Optimization Experts use sophisticated strategies to enhance the power of quality content leading to an increase of sales.

Just like any other healthcare institution, dentistry is the business of trust. Patients, who come once and are satisfied with your care, tend to come again. They also recommend you to their friends and family. That’s good word-of-mouth advertisement. Once, that used to be enough for good business, but not anymore.

Like all other businesses, dentistry has also become heavily depended upon the internet. Patients look to the internet to guide them to the right dentist, and if your practice doesn’t come up as one of the top searches, they won’t come to you. In order to rank near the top of the searches made for dentists in your area, your website needs to be strengthened with SEO.

Here are some of the Dental SEO tips to improve your dental website’s ranking on Google searches. Contact Fresh now.

Google My Business

Dentistry is mostly a local business. It is also something that people tend to prefer at a comfortable distance. If you have filled out all the details correctly, it might help drive a lot of traffic towards you. Like when people search for phrases like “dentists near me” or “dentist in xyz”. For this traffic, you won’t need to be at the top of the search result.

On the contrary, a My Business profile, with its ratings, feedback, and comments, might be able to help your website rank higher.

Avoid Secret Sauce

If someone is claiming to help you rank your website higher with some secret dental SEO techniques, stay away. Dentistry is not an overly saturated market yet. And driving organic traffic towards your website will not need any covert and specialized methods, just tried and tested SEO techniques that will help your website rank higher and let patients find you more easily.

The Power of Keywords

Inorganically stuffing your content with the high frequency keyword has become a thing of the past. But that doesn’t negate the power of keywords. There are a lot of dentistry specific phrases and procedures that can help you pick your keywords. You should naturally introduce them into your content.

Using the right keywords in your content or building your content around those keywords is important. It has a strong chance of getting your website rank higher in the searches.

Credible Blog posts

Since dentistry is a medical practice, it comes under Google’s YMYL (Your Money Your Life) guidelines. Therefore, whatever posts, guidelines, and solutions are posted on your website, make sure they are correct and credible. Find our about our SEO agency London.

A helpful blog, answers to most frequent dental questions and dental-related educational videos and media can really enrich your website. It can also help your website rank higher because algorithms would see it as beneficial. And since people will be spending more time on your website, it will also help you rank higher in the searches.

Conclusion

Dental SEO can help your website rank higher on search engines. Whether you are doing it yourself, or have hired an SEO company, the true result of your SEO investment will reflect from the conversions. Conversions refers to how many patients came to you because of your website. Good Dental SEO is known to bring an average of 30 new patients every month.

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